Updated: Aug 30, 2019
In the modern age, a Facebook page is the front door to your business.
Why, though? What is it that makes Facebook such a vital part of our online ecosystem? Surely one social media platform couldn’t be the most vital thing for your business!
Except it is. Facebook is one of the most widely-used social media platforms on Earth, and if you don’t have a Facebook page, you might be missing out on some vital benefits. Think you can get along without one? We’ve got a few reasons you might want to rethink that!
Build Relationships With Your Customers
Nobody, especially in this day and age, wants to be sold to by a big, faceless corporation. The modern generation are extremely skeptical of blatant advertising and prefer to select who they purchase from based on human connections. This is why more classic advertising techniques don’t seem to work because if you don’t focus on relationships, buyers today don’t want any part of it! That’s why you see so many snarky Facebook accounts from big brands like Wendy’s speaking as though they’re a single person rather than a restaurant. People want relationships, not advertisements!
That’s where Facebook comes in. A Facebook page allows you to put a human face to your business, letting your customers interact with you, ask questions, and get your daily updates. Soon, they’ll come to see you not as a brand, but as a person, and they’ll be far more likely to convert.
Match (And Beat!) The Competition
I hate to break this to you, but…
Your competition already has Facebook.
If you don’t, that means they’ve got a leg up on you, and you’re spending way more time playing catch up than you need to be. Facebook pages lend legitimacy to a brand, so if a customer is trying to decide between two businesses, they’re far more likely to choose the one they can research, interact with, and see reviews for on Facebook. Since it’s one of the world’s most widely used social networks, most people in your audience have it, and if you don’t, you might lose their business.
Learn What Customers Want
This is the biggest (and possibly most important) advantage of having a Facebook page. Running any kind of business is a whole lot of trial and error, and finding out what sells the best can be difficult. You can waste a whole lot of money trying things that don’t work, only to accidentally stumble upon a real moneymaking idea completely by accident!
Having a Facebook page allows you to skip all that because you have direct access to a group of customers.
Think of the people following your Facebook page as a ready-made focus group. You can ask them questions about their preferences, offer trials of new business ideas just to your Facebook page, and see who follows you and what they have in common. All of this is perfect for getting idea of the direction you need to take your business in.
Having a Facebook page is important, but getting one perfectly optimized isn’t.
Anyone can make a page, but it’s difficult to optimize things like graphics, precise page categories and optimal layout, and other, essential parts of page setup. That’s why Faz Digital is there for you! We can help you perfectly optimize each part of the Facebook page process, ensuring that the customers who need your help the most are the ones who find you and your page. From Facebook Page Creation to your Facebook Business Centre, we have it covered.
Interested in how this could work for you? Check out our optimized Facebook page here and set up an appointment to chat with us!
Keep an eye out for more great content about :
Facebook Page Creation
Facebook Business Centre Startup